This Entrepreneur Wants to Make Buying a Car Less Overwhelming

 The co-founder and CEO of AutoLeadStar shares how his software-as-a-service platform works and why you should include your consumers on your advisory board.

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If you want to buy a car but find the process to be completely overwhelming, the co-founder and CEO of AutoLeadStar wants to make the process a little easier. Aharon Horwitz and his team built a software-as-a-service (SaaS) system that automates marketing ads for car dealerships, so they can be more affordable than hiring a traditional marketing agency and automate lead nurturing. Their goals for the future are to educate both dealers and shoppers, and to shorten the sale process. Horwitz also hosts a podcast, Inside Auto, which discusses the need for automated marketing. He sat down with Jessica Abo to talk about his company and the innovative ways he incorporates consumers into the foundation of his business.

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